Your message clarified, your ideas expressed, your credibility elevated.

Raphael Shehata

Freelance Writing

Captivate, compel, and enrich your audience.

I craft quality content and copy for businesses, brands, and professionals.

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Welcome

Get in touch to explore how your work can be elevated by thoughtful writing.

Copy • Content • Communications • Brand • Marketing • Advertising

Writing shapes how your work is understood at the beginning of the conversation, clarifying value, lending credibility, and giving your ideas the structure they need to travel with confidence. Handled with care and precision, the right language makes complex offerings accessible, earns brand authority, and helps messages resonate above the noise of diverse and dynamic environments. Quality content and copy do more than communicate; they enhance perception, build trust, and empower momentum.

I provide effective writing, so you can stay focused on moving forward.

About Me

My name is Raphael Shehata, and I'm a Vancouver-based creator and strategist with years of professional experience across multiple industries, writing quality content and potent copy for brands and businesses across various mediums of communication and purpose.

Whether you have a complex idea that needs articulation for discerning clients, a message that requires elevation and precision, or a brand seeking language equal to its ambition, my role is to give your work the eloquence and structure it deserves.

Services & Portfolio

Branding & Marketing

Give your brand a voice that holds its shape wherever it appears - from pitch decks and brochures to one-pagers, sales sheets, and product descriptions. Strong branding and marketing copy turns scattered information into a coherent story where your offering reads cleanly, your work presents with confidence, and your work feels considered from first glance to final decision.

Pitch decks, one-pagers, brochures, capability sheets, proposals, and product descriptions
Value proposition, differentiators, proof points, positioning refreshes
Brand voice guidance: tone, phrasing, terminology, consistency across assets
Modular copy blocks built for reuse across channels

Websites | UX Copy

A website succeeds when the reader feels guided, and good web writing gives your offer a shape people can understand quickly: what it is, who it serves, why it matters, and what to do next. From homepages to landing pages and product flows, this is language built to reduce friction, hold attention, and support decisions with clarity and pace.

Home, Services, About, landing pages, product, and pricing pages
UX microcopy: buttons, forms, onboarding steps, tooltips, error states
Page architecture refinement and universal tone alignment
Delivery formatted for direct paste-in to Wix/WordPress/Webflow
- With adjustment for (SEO) Search Engine Optimization!

SEO Blogs

Search rewards content that answers real questions with real substance. SEO blogging works when it respects intent, organizes information cleanly, and stays readable from the first line to the final takeaway. From short posts to evergreen guides, the goal is discoverable writing that still feels authored; useful, structured, and easy to follow.

Blog posts planned around topics, intent, and reader outcomes
Evergreen guides, pillar pages, and supporting posts that connect
On-page optimisation support: headings, internal links, metadata suggestions
Consistent terminology and voice across a growing library

Articles & Editorial Content

Subjects deserve room to breathe, and a strong article can bring clarity to complexity without flattening nuance. Balancing context, narrative, and precision means readers stay oriented while learning something real. So whether you’re publishing thought leadership, reviews, or editorial features– this is long-form writing designed to inform, engage, and strengthen authority.

Editorial features, interviews, explainers, guides, reviews, thought leadership
Clear structure and pacing for skimmability and depth
Drafts prepared for web publication, PDF, or newsletter distribution
Capability for depth and complexity, with tone variance from informative to entertaining

Case Studies

A case study is credibility with a backbone. Done well, it turns work into proof, showing the challenge, the approach, and the results in a story clients can recognise and trust. Whether you’re showcasing a flagship project or building a library of wins, this is writing that makes outcomes legible and success repeatable.

Story structure: challenge → approach → outcome (with context that matters)
Interview-based drafting with stakeholders or clients as required
Metrics presented clearly, with careful phrasing around claims
Multiple versions available: short summary + full narrative
- Formats available for web pages, PDFs, sales decks, and proposals

Advertising Scripts & Copywriting

Great advertising moves with speed, clarity, purpose, and potency; scripts and campaign copy succeed when the opening lands, the message stays tight, and every beat earns its place. Whether you need a thirty-second spot, a paid social hook, or a brand film script, this is writing designed for timing, delivery, and impact.

Video and audio scripts, and ad copy for graphics
Campaign messaging: angles, themes, consistent positioning across creatives
Spoken-rhythm polish: pacing, emphasis, natural phrasing
Multiple versions tailored to tone: bold, refined, playful, formal

Email Marketing & Campaigns

Email is where relationships compound. From newsletters to nurture sequences and launches, strong email copy keeps your message present, your audience warm, and your offers clear without feeling heavy-handed. The goal is writing that earns opens, rewards attention, and moves the reader naturally toward the next step.

Newsletters, sequences, onboarding, nurture, promos, announcements
- With subject lines, preview text, CTAs, and variation sets for testing
Funnel-aware sequencing: lead nurture, re-engagement, retention
Campaign bundles: coordinated email sets for launches and promotions
Brand voice consistency across repeated sends

Social Media Copywriting & Captions

Social writing succeeds when it’s concise, intentional, and recognisably yours. From captions and posts, to carousel text and campaign messaging, good social copy carries your voice while meeting the moment—timely, clear, and built to earn attention without chasing it.