Content Communications Branding Marketing

Writer Creator Strategist Professional.

Raphael

Shehata

Writing, Content & Communications Specialist

Fluent and effective across audience, format, and purpose.

About

CV

My name is Raphael Shehata, and I'm a writer and communications professional based in the Greater Vancouver area.

I came up through creative content and media production before building my background in marketing and business communications across sectors such as tech and real estate.

Communications both in and beyond your organization are integral to effective operations: saving time, expressing ideas, and sparing confusion. I enjoy complicated subjects and the work of translating complex notions into simple solutions. It's a craft I care about, and a service I take pride in delivering well.

Scroll below to learn more and connect.

Curriculum Vitae

Resumes

Summary

Writing

Marketing

Communications

Communications, marketing, and content professional with 5+ years of experience building brand messaging, campaigns, and business communications that inform, persuade, and engage audiences across internal, client, and public-facing channels. Background spans real estate, finance, tech, education, and media, with proven strengths in brand strategy, copywriting, market and audience research, technical and proposal writing, and cross-functional collaboration. Known for structured thinking, steady delivery under deadline pressure, and turning complex business objectives into clear, on-brand, audience-ready content.

Core Skills

Proficiencies

Professional Development

Brand strategy, messaging & campaigns
Content strategy, copywriting & editorial calendars
Corporate & stakeholder communications
Technical, proposal & UX writing
Market, competitive & audience research
Executive presentations & documentation
Social media & email marketing
Cross-functional collaboration & coordination
Editing, proofreading & style consistency

Microsoft & Google workspaces
Adobe Creative Suite
- Video & audio editing
CRM & email marketing platforms
CMS & website platforms
Grammarly & AP/CMOS style guides
AI platforms and workspaces

Google Foundations of Digital
Marketing & E-Commerce
Google Technical Writing I & II

Professional Domains

Communications

I write and manage messaging for leadership, staff, clients, and the public: announcements, talking points, executive presentations, as well as clear communications that carry teams through tasks and projects.

Content

Planning and production across the formats read and watched. I develop articles, web copy, email, scripts, and multimedia content, with purpose-driven strategy behind every piece.

Branding & Marketing

With an in-depth understanding of end-to-end marketing and experience in shaping brands both new and post-merger, I strive to bring strong brand instincts and smart marketing savvy to every project from research to results, from ensuring voice consistency to the craft of messaging across campaigns.

Technical Writing

When you need plain language for complex systems, my skill at writing and experience writing guides, training materials, FAQs, policy content, and process documentation helps people follow functions smoothly, without a translator.

Proposal Support

When it comes to structured persuasion on a deadline, I support proposals, bids, and RFP responses by organizing scattered information, sharpening arguments, and delivering documents that make evaluation easy.

Career History

Core Experience

March 2022 to August 2025

Content Strategist & Copywriter

Marketing, Content, PR & Communications

My anchor role in marketing, PR, and communications, supporting a brokerage that grew through merger into a consortium of Metro Vancouver real estate businesses.

Supported leadership, agents, marketing, and operations teams with internal and external communications, client-facing materials, and brand messaging
Wrote and edited guides, training content, scripts, FAQs, and policy documentation for agents, staff, and clients, maintaining a consistent brand voice throughout.
Developed and supported the production of a real estate education institute
Produced executive presentations, event decks, and talking points for internal meetings, sales initiatives, and major industry events.
Conducted market, competitor, product, and audience research, translating findings into positioning recommendations and stakeholder-ready reports.
Led brand and messaging work through a corporate merger and acquisition with go-to-market content and supporting rebranding to keep communications consistent for agents, clients, and internal teams.
Edited and proofread content from cross-functional contributors, upholding editorial and brand standards across web, email, and print.
Collaborated across marketing, communications, and operations teams to turn business goals into polished, on-brand campaigns and materials.
Supported and hosted Greater Vancouver's largest real estate events

Merged and Acquired by RIFO in 2024

Additional Experiences

Founder & Lead Producer

July 2021 to Present

The Forest Creek

An independent media project for podcasting, storytelling, and community-oriented content.

Lead planning, scripting, recording, editing, and publishing across the project
Support nonprofit communications and fundraising, including social media for the St. George Coptic Orthodox Church community

Marketing Assistant

B2B marketing and sales support inside a dynamic tech environment.

Supported campaigns through research, email content, surveys, case studies, and reporting
Assisted with app, web, email, and presentation content while maintaining brand voice across touchpoints
Contributed positioning and sales-support content for product and business development teams

July 2021 to December 2021

Operations & Communications Internship

Early-career communications and operations support for a voiceover training program.

Drafted newsletters, emails, promotional copy, and website content for students, staff, and prospects
Supported scheduling, learner communications, and course and event logistics
Produced instructional and interview video content